There was light at the end of the tunnel. The “traffic light” system that categorised destinations as Green, Amber or Red seemed to make sense. Here was a way that destinations could slowly but surely be brought back online as viable, convenient, holiday hotspots.
At World Travel Market this year, I ran a Summit called Future Digital Thinking. I split this into 2 two hour sessions, the first focusing on the hospitality sector and the second on innovative start-ups. I will write a future blog post on the latter but, for now, I would like to talk about hotels and their opportunity to adopt advanced digital technology.
This week I chaired a Forum I organised for Travel Technology Initiative and the European Tourism Association. I called the event The Hotel Distribution Revolution. The online era has created a whole new world for the travel industry, but whereas the airline sector, cruising and tour operating may be settling down and finding some stability, it strikes me that hotel distribution is still in a state of flux.