Catalysed by the recent hive of activity surrounding GDPR, a few strands of thought from the past and present have come together in my mind to extrapolate a view on how our personal information might be managed in the far future.
The news that Etihad passengers will be able communicate with the airline via WhatsApp got me thinking about my own messaging apps. I use quite a few. On my mobile I have Whatsapp, Facebook Messenger, Skype, LinkedIn, Snapchat, Viber and good old SMS. Apart from SMS, they all provide global communication for free.
I don’t know about you but I have been to quite a few presentations on blockchain and read plenty of articles on the subject. I now think I understand what blockchain is all about, but no one has proposed an application for the technology within the travel industry that would be properly useful.
Expedia has carried out a research study in partnership with The Center for Generational Kinetics. The study is called “Generations on the Move - A deep dive into multi-generational travel trends and how their habits will impact the future of the industry.” It is a U.S. centric study, interviewing 1,000 adults age 18 to 65 but I do think that the results have global applicability.
Some interesting news from Hitwise. Part 3 of their Cyber Week 2017 report showed increased travel purchase activity during Black Friday in November. As we all know, January has traditionally been the peak month for leisure travel sales. With the Christmas and New Year festivities out of the way, consumers get down to some serious bargain hunting and start thinking about their Summer holidays. The travel industry is happy to oblige with heavy spending on advertising and promotions driving customers to our websites, telephone lines and stores.
At World Travel Market this year, I ran a Summit called Future Digital Thinking. I split this into 2 two hour sessions, the first focusing on the hospitality sector and the second on innovative start-ups. I will write a future blog post on the latter but, for now, I would like to talk about hotels and their opportunity to adopt advanced digital technology.