T: +44 0870 704 0870

E: contactus@genesys.net

Genesys has considerable experience of auditing websites. Within the travel and hospitality sector there are particular considerations to be taken into account with information provision and booking processes. A travel industry specialist consultancy such as Genesys is much better place to examine these than a generalist consultancy.

Our website audits have been proven to considerably increase customer conversion rates, improving look to book ratios so that our clients achieve far greater profitability from their websites. Higher conversion rates allows more investment in search engine marketing, bringing in more customers in a virtuous spiral of increased business.

Our website audits take into account soft as well as hard factors.

If you think you might benefit from having your web site audited,
contact us to see how we can help.

Hard factors examined

Page layouts - A detailed examination of the layouts of the different types of pages found on the site.
Navigation - Observations and recommendations concerning the way in which visitors are guided through the site towards making a booking.
Booking process - A detailed examination of the booking process. If your site is running Google Analytics or similar analytics software, we are able to construct a Booking Process Exit Funnel to analyse any deficiencies in the booking system.
Information provision - An examination of the information provided to visitors that will persuade them to make a booking.
Performance - Observations relating to the performance of the web site, ie. How quickly pages load.
Community - Reviewing the community aspects of the site with recommendations.
Search engine optimisation - Observations and recommendations regarding the site's search engine friendliness.
Error Handling - How user entry errors are trapped and handled across the site.

Soft factors examined

Initial Impressions and WOW factor - Reviewing how visitors might react to the web site when arriving there for the first time.
Inspiration - Consideration is given to the factors that might inspire visitors to make a booking.
Market Targeting - Examining the factors that might increase the appeal of the website to your target market.
Brand Integration - Consideration of the extent to which the site should mimic the look and feel of other brand collateral.
Trust reinforcement - Reviewing what has been done on the site to engender visitors' trust.

Consultancy:

Management consultancy is at the heart of Genesys' activities. Our travel technology consultants undertake assignments covering every aspect of the travel industry's use of information technology.

System Procurement:

We have developed a tried and tested methodology that substantially reduces the risk inherent in procuring a new system. We are also familiar with negotiation techniques to ensure our clients get excellent value for money.

Web, Mobile & E-Commerce:

Genesys is acknowledged as one of the world's leading authorities on e-commerce, the Web and online travel. Our range of services includes consultancy, website services and search engine marketing services.

One to One Marketing:

Whatever the size of your operation, you hold details of enquiries and bookings. Genesys has partnered with Travelosophy™ to provide a service that can analyse this information and uncover hidden nuggets of business opportunity for you.

CRM:

Customer relationship management has become a critical element of every travel business. Genesys has partnered with the Travelosophy™ team to provide consultancy, guidance and mentoring to maximise the benefits of CRM.