Once we have created your social media strategy with all the ingredients you need to bring a successful social media strategy to life, the next step is to think about the time and resources required to deliver your social media strategy to full effect.
We are not protective over the strategies we create for our clients. In fact, we love for you to be able to deliver your full strategy or as much of them in-house as possible. We understand that no one knows your brand better than yourself; however we are also fully aware that not every company has the resources, time or tools to do this.
Let us fill in the gaps for you. Our team of social media experts will be happy to deliver all or just some elements of your social media strategy, and if I were you, I'd give us the most difficult bits!
Below are a few examples of what we could do for your organisation to support the delivery of your social media strategy. If you are thinking you might need our expert help, call or email us now.
Social Media Monitoring
Keeping a close eye on what is being said about your brand, products and services is essential to the success of your social media strategy. In order to do this correctly, you need to make sure you have the very best software and the time available.
There are so many social media monitoring services out there, each offering different functionality at different prices, so it may be difficult to work out which one offers the best in terms of performance and price for your specific needs.
We will monitor information such as:
And at the end of the month we will be able to provide you with an easy to read and understand report to show the success of your campaign. We can even recommend adjustments to your strategy based on this information.
Social Media Moderation
Moderation of your social media presence is also very important. Why? Because it is the key to providing the right response. We feel this is best achieved in-house as nobody knows your customers and how to communicate with them as well as you.
Having said that however, there is a lot being said about social media and as a leading social media agency, we've heard it all before. Having a few pointers on how to respond to specific comments is important.
We can provide a social media monitoring service to not only alert you to when something is said about you but to also provide advice on how to respond.
Reporting on your Social Media Strategy
It may seem obvious but it's important to report on your social media activity each month to identify the channels that are working and the ones that aren't performing as suspected. Make sure you report against the KPI's you have set. For example, you may be tracking the amount of activity on your social media channels. That will be comments and 'Likes' for Facebook and replies and retweets for Twitter.
Or perhaps your strategy is a data capture exercise and what you really need to track is the number of entries to your Facebook competition? It all depends on your objectives and goals.
As part of our supporting social media services, we can prepare and provide monthly reports - saving you time and effort.
Our reports are easy to comprehend. We cut out all the noise to bring you the statistics you really want to see, and if there is something you really want to know, just ask and we can add this to our report for you.
Reviewing your Social Media Strategy
Some activities may be working exceedingly well and we should explore whether there is the opportunity to do more to enhance further.
Other elements of your strategy may not be working as well as you had hoped and therefore it's important to identify and ask a few questions about this;
If you have employed us to carry out your social media strategy, we will review the activity at the end of every month to make sure everything is moving in the right direction. Your dedicated campaign manager will take this opportunity to discuss any concerns, making suggestions on how to improve your strategy for your continued activity.
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