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Genesys focus is on search engine marketing rather than search engine optimisation. Long term we believe that SEO as we know it is on the way out and what the internet really needs are people who can look at everything a company does online and work out how to do it better (for example, create better conversion rates). Search engine algorithms are becoming so good that SEO isn't the silver bullet most people still imagine it is and is becoming less and less so as time goes on.
Our search engine marketing services encompass the following:
| > | Google Adwords management (pay per click advertising) - Making campaigns successful is becoming increasingly complex. One now needs to manage keywords and phrases in their thousands with constant a/b testing of adverts and landing pages. Genesys can manage your search engine advertising campaigns. |
| > | Conversion optimisation - Online advertising campaigns can only be successful if your web site converts visitors to customers, lookers to bookers. Genesys has built-up considerable expertise in understanding how to adjust and tweak web sites to raise conversions to the level that online advertising can really start to pay off. |
| > | Web site copywriting - It is vital that the text on your web site is optimal for both good search engine recognition and for persuading visitors to stick on your site and make a booking. We can write copy for new sites or review the existing copy on your web site and re-write this to meet the twin goals of being search engine and customer friendly. |
Our services are priced very
competitively so contact us by phone or email to discuss how we can help
with your search engine marketing.
| Genesys - The Travel Technology Consultancy
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