T: +44 0870 704 0870

E: contactus@genesys.net

Genesys applies its knowledge of online travel to assist our clients to perform better on the search engines. Our focus is on search engine marketing rather than search engine optimisation. Long term we believe that SEO as we know it is on the way out and what the internet really needs are people who can look at everything a company does online and work out how to do it better (for example, improve conversion rates). Search engine algorithms are becoming so good that SEO isn't the silver bullet most people still imagine it is and is becoming less and less so as time goes on.

Our search engine marketing services encompass
the following:

Google Adwords management (pay per click advertising) - Making campaigns successful is becoming increasingly complex. One now needs to manage keywords and phrases in their thousands with constant a/b testing of adverts and landing pages. We can manage your search engine advertising campaigns.
Conversion optimisation - Online advertising campaigns can only be successful if your web site converts visitors to customers, lookers to bookers. We have built-up considerable expertise in understanding how to adjust and tweak web sites to raise conversions to the level that online advertising can really start to pay off.
Web site copywriting - It is vital that the text on your web site is optimal for both good search engine recognition and for persuading visitors to stick on your site and make a booking. We can write copy for new sites or review the existing copy on your web site and re-write this to meet the twin goals of being search engine and customer friendly.

Our services are priced very competitively so contact us by phone or email to discuss how we can help with your search engine marketing.

Consultancy:

Management consultancy is at the heart of Genesys' activities. Our travel technology consultants undertake assignments covering every aspect of the travel industry's use of information technology.

System Procurement:

We have developed a tried and tested methodology that substantially reduces the risk inherent in procuring a new system. We are also familiar with negotiation techniques to ensure our clients get excellent value for money.

Web, Mobile & E-Commerce:

Genesys is acknowledged as one of the world's leading authorities on e-commerce, the Web and online travel. Our range of services includes consultancy, website services and search engine marketing services.

One to One Marketing:

Whatever the size of your operation, you hold details of enquiries and bookings. Genesys has partnered with Travelosophy™ to provide a service that can analyse this information and uncover hidden nuggets of business opportunity for you.

CRM:

Customer relationship management has become a critical element of every travel business. Genesys has partnered with the Travelosophy™ team to provide consultancy, guidance and mentoring to maximise the benefits of CRM.