Competitor Price Monitoring for UK Tour Operator Package Holidays

Genesys has teamed up with Pricing Intelligence Ltd to offer PriceTag, a revolutionary research tool for monitoring competitor price data of UK package holidays.

The Case for Competitor Price Monitoring
At the moment, UK tour operators rely heavily on informal market data and headline discount comparisons but have very limited visibility of the competitive price position of individual packages. "On launch” brochure price comparisons are instantly outdated as competitor tour operators adjust and update their prices to reflect market conditions.  This results in pricing decisions being made that are not using the same “information” that is used by the customer for their buying decision with consumers using the web as their own competitor price tool.

PriceTag provides up to the minute tour operator price data
PriceTag is an easy to use Web based research tool that provides relevant and accurate pricing comparisons.  The simple 3 stage process works as follows:

1. You set-up a "basket definition" of the specific tour operator packages that you wish to compare.

2. You define the "shopping frequency" setting how often you wish to check prices.

3. The basket is "shopped" and price data gathered is loaded into the Results Viewer.

At anytime, you can adjust the basket definition and shopping frequency to carry out instant comparison checks.

How it Works
PriceTag's price search mechanism is powered by Multicom, a leading provider of availability and booking services for the UK travel sector. Multicom's technology interrogates viewdata and XML feeds of leading tour operators gathering the precise price data you need. Searchable tour operators include Airtours, Cosmos, Crystal, First Choice, Inghams, Kosmar, Libra Panorama, Thomas Cook, Thomson and Virgin Holidays.

The service is web based and therefore requires no set-up or involvement from internal IT. Also, results can be viewed via the web interface or downloaded into Excel/Access or a data warehouse.

Click on any of the images to see full size screenshots of PriceTag in action.

What it Costs
PriceTag has a low setup cost and a usage based monthly subscription. This makes PriceTag an economical and affordable investment. With PriceTag helping you to keep tags on the market, you can optimise your own pricing and achieve a high return on investment which should payback the cost of using PriceTag many times over.

Future Development
Further planned releases during 2005 will deliver ski, cruise, dynamic package, accommodation only and flight only monitoring capability.

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