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Genesys - The Travel Technology Consultancy

Paul Richer is Genesys' founding partner. Back in 1994, he had a vision for a management consultancy that would offer the highest professional standards to specifically address the requirement for advice and project services relating to technology in the travel, tourism and hospitality industries.

Paul's background is as a consultancy professional. After qualifying with a Masters Degree in Business Adminstration (MBA) from Cranfield School of Management, he joined Finite Group plc as a management consultant. Finite Group was a blue-chip strategic IT consultancy operating in the automotive, finance and travel industries. As well as management consultancy, Finite was involved in a number of leading edge IT initiatives. Paul rose to the position of Director heading-up Finite's consultancy division. He led some of the consultancy's largest projects for household, blue-chip organisations.

As a result of his consultancy work for many travel, tourism and hospitality organisations, Paul has built an impressive depth of experience of travel technology that is arguably unparalleled in the consultancy world. With the advent of the Internet, Financial Times invited Paul to co-author a seminal piece of work entitled Distribution Technology in the Travel Industry. This report forecast much of what we now take for granted in the travel industry. Following this, Paul was commissioned by the World Tourism Organisation to write an in-depth report - Marketing Destinations Online - Strategies for the Information Age. This set the scene for tourism organisations moving into the online world.

Paul has appeared on radio and television where his expert views on travel technology have been sought. He is regularly quoted in the press and chairs many of the industry's online and technology related conferences.

He is a Fellow of the Institute of Travel & Tourism and a Member of the Chartered Institute of Marketing. Paul lives in London with his wife and three children. His leisure interests include classic cars and gliding.

Follow Paul on Twitter: @paulricher

Consultancy:

Management consultancy is at the heart of Genesys' activities. Our travel technology consultants undertake assignments covering every aspect of the travel industry's use of information technology.

System Procurement:

We have developed a tried and tested methodology that substantially reduces the risk inherent in procuring a new system. We are also familiar with negotiation techniques to ensure our clients get excellent value for money.

Web, Mobile & E-Commerce:

Genesys is acknowledged as one of the world's leading authorities on e-commerce, the Web and online travel. Our range of services includes consultancy, website services and search engine marketing services.

One to One Marketing:

Whatever the size of your operation, you hold details of enquiries and bookings. Genesys has partnered with Travelosophy™ to provide a service that can analyse this information and uncover hidden nuggets of business opportunity for you.

CRM:

Customer relationship management has become a critical element of every travel business. Genesys has partnered with the Travelosophy™ team to provide consultancy, guidance and mentoring to maximise the benefits of CRM.