Genesys has been at the forefront of online travel since its inception in the 1990s. We advised many of the online travel pioneers in those early days and our consultancy advice continues to assist many travel, tourism and hospitality organisations make the most of this channel.
Examples of the work we have undertaken includes: providing competitive research and strategic advice, carrying out thorough web site audits and facilitating in-house planning workshops.
Because we work exclusively within the travel industry, we understand the products and the online booking systems. Our specialist experience is far more pertinent than other more generalist consultancies which means we can give you the relevant and detailed advice you really need.
We would be really happy to discuss how we could help you. Get in touch by phone or email.
Case study: Electronic Distribution Strategy
A major cruise line operating in all markets across Europe required a strategy that would enable it to move away from call centre bookings towards online channels for both b2b and b2c. It commissioned Genesys to formulate a strategy that would allow the cruise line to migrate to electronic channels without any incremental loss of business. It was considered vital to gain a thorough understanding of each geographic market in terms of the acceptability of the web, the use of GDSs by travel agents, acceptable forms of online payment in the b2c channel and a market by market assessment of the risks of moving away from agencies towards promoting b2c sales.
We carried out thorough research into each market in which the cruise line operated, interviewing travel agents to gauge their electronic channel preferences and assessing the b2c online environment. With all relevant information gathered, we formulated a multi-market strategy designed to take the cruise line's distribution into the 21st Century.
The new strategy resulted in significant cost savings due to more efficient distribution and increased b2c online sales in appropriate markets.
Management consultancy is at the heart of Genesys' activities. Our travel technology consultants undertake assignments covering every aspect of the travel industry's use of information technology.Read more
We have developed a tried and tested methodology that substantially reduces the risk inherent in procuring a new system. We are also familiar with negotiation techniques to ensure our clients get excellent value for money.Read more
Genesys is acknowledged as one of the world's leading authorities on e-commerce, the Web and online travel. Our range of services includes consultancy, website services and search engine marketing services.Read more
Whatever the size of your operation, you hold details of enquiries and bookings. Genesys has partnered with Travelosophy™ to provide a service that can analyse this information and uncover hidden nuggets of business opportunity for you.Read more
Customer relationship management has become a critical element of every travel business. Genesys has partnered with the Travelosophy™ team to provide consultancy, guidance and mentoring to maximise the benefits of CRM.Read more
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Link to travel system suppliers specialising in tour operator,
travel agency and accommodation distribution technology.
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