|
|||||||||||||
|
Forthcoming Conferences Travel Technology Show 2009 For more details of this exhibition, visit the show's web site by clicking this link.
Past Conferences With links to transcripts and presentations World Travel Market Technology Seminars 2009 Following its great success last year, once again, Genesys organised the Technology and Online Seminar Programme for World Travel Market. There were six seminars on the Tuesday and the Thursday. The details are below. Pdfs of the presentations can be downloaded by clicking this link. Tuesday 10 November 11:00 - 12:00 Online and Onsale Being online and onsale is every travel company’s goal. In order to compete you need to have a web site that is driving business and earning good revenues. However, many web sites simply do not realise their full potential. For some, what ought to be an effective sales channel falls short of what is achievable. It is vital to get the basics right. The good news is that this can be achieved without great expense by just applying some thought and consideration. In this seminar, hear how to take a critical look at your online presence and see what makes the difference between an also-ran web site and a top performer. Click here to visit the seminar download page. 12:30 - 13:30 Content Matters Content really matters. Visitors have come to your web site to find out about your products. They have given you the opportunity to convert them to customers. If your content is not engaging and informative, they will simply move on to your competitors and may never come back. What content counts? How can you make your content comprehensive and enticing? What makes the difference that allows your products to stand out against the competition? Hear from the experts about how to make your web site’s content truly compelling. Click here to visit the seminar download page. 14:00 - 15:00 Take the Money Consumers are now so accustomed to shopping online that they have the expectation that they will be able to make a purchase online and pay for it there and then. This applies equally as much to travel products as it does to lower value items. If a payment system is not in place or is not fast and efficient then a customer may go elsewhere to do a deal. Whilst most online shoppers know that they are fully protected by their credit card companies when shopping online, the same is not true for retailers who can be susceptible to card fraud. Any travel company wishing to take online payments needs to know how best to implement this and how to protect itself against fraud. Learn about the different aspects of taking the money by attending this seminar. You will hear from those who really know the ins and outs of online payments. Click here to visit the seminar download page. Thursday 12 November 11:00 - 12:00 Into the Future Click here to visit the seminar download page. 12:30 - 13:30 Ask the Engines Stephany van Willigenburg, Industry Manager, Travel, Google The search engines dominate the online world. They have become the de facto method by which prospective customers reach your web site. Understanding how they work and how to get the most from them can lead to profitable ongoing business. Getting it wrong can be very expensive. In this seminar, you will hear presentations from two major search engines and an independent search engine specialist. You will then have the opportunity to ask those burning questions that are so important to you. This is a must-attend seminar for anyone concerned with having the best presence possible on the search engines. Click here to visit the seminar download page. 14:00 - 15:00 Online and Onsale Being online and onsale is every travel company’s goal. In order to compete you need to have a web site that is driving business and earning good revenues. However, many web sites simply do not realise their full potential. For some, what ought to be an effective sales channel falls short of what is achievable. It is vital to get the basics right. The good news is that this can be achieved without great expense by just applying some thought and consideration. In this seminar, hear how to take a critical look at your online presence and see what makes the difference between an also-ran web site and a top performer. Click here to visit the seminar download page. Connecting to Content Genesys organised TTI's Autumn conference. Never has the travel industry been more inter-connected than it is today. No longer do travel companies just rely on selling their own content. The technology is in now in place to allow the industry to widely, electronically distribute products to everyone's commercial benefit. Speaking at the conference were: - Steve Endacott, Chief Executive Officer, On Holiday Group Click here to download the conference leaflet with full agenda Click here to visit TTI's web site to download the presentations Make the Most of Mapping This was TTI's Summer 2009 Forum organised by Genesys. For travel web sites, mapping is an integral part of the provision of information that helps sell the products. Maps are the perfect visual medium to display the location of hotels, local attractions, restaurants and other ground based services. Mapping technology is progressing fast and so it pays to keep abreast of what is happening. What are the latest developments in mapping technology? What can actually be achieved? Is there more functionality to be had from location information than just displaying maps? These are a few of the questions that will be answered at this Forum. If you have mapping on your web site or you are looking to implement this, it is essential that you attend this forum. Speaking at the event are: - Idit Gazil-Berger, Mapping Solutions Specialist, Microsoft Click here to download the Forum leaflet. Click here to go to TTI's Web site to view the presentations. Search and Rescue Some analysts are predicting that this will turn out to be the worst recession since World War II. The trading environment is extraordinarily tough. Click here to go to TTI's Web site to view the presentations. A Morning with Yahoo! Following TTI's successful 'Morning with Google' Forum last Summer, Genesys . organised a similar event with Yahoo! for TTI's Winter Forum. - Tracey Cheffey - Travel Category Director, Yahoo! Click here to download the conference leaflet Click here to go to TTI's Web site to view the presentations. World Travel Market Technology Seminars 2008 Following its great success last year, once again, Genesys organised the Technology Seminar Programme for World Travel Market. There were five seminars on the Tuesday and the Thursday. Here are the details: Make the Most of the Web Many travel and tourism organisations are finding that their web sites are not living up to their expectations. Their sites are not driving as much business as expected. There is a set of basic criteria that you need to get right for your web site to thrive. From there, you use free tools such as Google Analytics to build and improve. Click here to visit the seminar download page. From Brochures to Multilingual SEO - Global Content is Key From brochures to web sites, the need for effective global content has never been greater for the travel industry. Over 900 million internet users do not speak English and this number is growing daily. Effective global content ranges from having the right multilingual key phrases and content on your web sites for maximum search engine optimisation through to culturally effective content in brochures. To translate or not translate? How do you localise content effectively? What is the opportunity cost for not producing global content? These are some of the key issues that were addressed in this seminar. Click here to visit the seminar download page. Travel Comparison Sites - Friend or Foe? There has been a lot of talk about comparison sites. Hailed by some as the hero of the consumer, they aren’t always what they seem. There are different approaches to comparing – the main one is pay-per-click (PPC), used by sites such as travelsupermarket.com; the alternative is cost-per-acquisition (CPA), used by sites such as Carrentals.co.uk and asap.co.uk. This seminar looked at the different approaches of comparison sites, the pros and cons of each, how travel companies view comparators, and the consumer’s perception. Click here to visit the seminar download page. Get the Latest from Google Travel Google is affecting every travel company’s livelihood. Clearly, it can pay dividends to have a good understanding of how Google operates and how to make the most of the facilities it offers. A team of three representatives from Google Travel will talk about the work that they do and answer questions from the two expert panellists and the audience. This was a unique opportunity to learn from the inside what makes Google tick. Click here to visit the seminar download page. Latest Developments in Search Engine Marketing The travel and tourism industry spends many millions of pounds on search engine marketing but is that money always well spent? Certainly, there is real skill needed to gain good returns to search engine marketing and, indeed, some online marketing agencies are looking beyond the search engines to generate better returns for their clients. What is the state of play for search engine marketing? What other online marketing channels can be utilised to promote your company? How can one tap into social media? Travel Futures With such a fast-moving climate of change, it has never been more difficult to plan for the future. Latest developments in technology can allow new entrants to quickly move into travel and gain a significant share of the market. However, any business that stands still will, whether it likes it or not, find itself moving backwards. The only approach is to embrace new ideas and adopt new technology. Understanding which business models and technology are best to adopt is critically important. Does retail have a future? How is dynamic packaging evolving? Is the future of travel totally online? Will mobile develop as a significant channel? These are just a few of the questions that were answered. Speaking at this conference were: - John McEwan, Chief Executive, Advantage Travel Centres Click here to download the conference leaflet Click here to go to TTI's Web site to view the presentations. CRM in a Disloyal World Never has customer retention been more important than it is now. Many reckon that it is four times more costly to win new customers than to retain existing ones. Every customer retained is a customer denied to your competitors. Keep that customer loyal and your return on marketing investment will increase many fold. - Xavier Vallee, Head of Marketing for Avis Rent a Car Click here to download the conference leaflet. Click here to go to TTI's Web site to view the presentations. Travel Technology @ WTM 2007 Once again Paul Richer of Genesys organised and led the travel technology seminar programme World Travel Market. The presentations made by speakers are available for download from this link. The Future of Travel Distribution In the days before the Internet, travel distribution was easily understood. The GDSs dominated the distribution of flights, major hotel chain bedstock and car rental. Their use was exclusive to the travel trade with the general public having no access to these systems. In the UK, leisure travel distribution was dominated by viewdata, a system that despite its origins in 1970’s technology, is still in use today. Click here to download the conference leaflet (pdf 72kb) Click here to go to TTI's Web site to view the presentations SMEs Gaining the Advantage Small and Medium Enterprises (SMEs) may believe, in this age of technological automation and online sales, that it is becoming impossible to compete with the "big boys." In fact, many SMEs are successfully challenging their larger competitors and winning the battle for sustained profitability. By playing smart, they can utilise advanced technology that is affordable and adopt online marketing techniques which cost effectively drive sales. At TTIs Summer Forum we heard from experts who explained how to adopt the right technology at the right price. We learnt about cost effective search engine optimisation and marketing techniques and heard a case study of how one SME has successfully launched and grown its business, the technology adopted, the online marketing used, the challenges faced, the battles won. Speaking at the event were: - Ed Spiers, Product Marketing Director, Anite Travel Systems Click here to download the conference leaflet (pdf 70kb) Click here to go to TTI's Web site to view the presentations Travel in a Web 2.0 World Wikipedia defines Web 2.0 as referring to a perceived or proposed second generation of Internet-based services that emphasise online collaboration and sharing among users. Certainly, travel companies are seeking to embrace Web 2.0, but what does it mean in practice and what are the implications for the industry? Click here to go to TTI's Web site where presentations can be downloaded. TTI Winter Forum - Web Design Matters Getting the design of your web site right is absolutely crucial for the success of your online distribution strategy. For its 2006 Winter Forum, TTI assembled a panel of experts who shared their experiences and were able to highlight the do's and don'ts of site design. Download the conference leaflet here. (pdf 54kb) Click here to go to TTI's Web site where presentations can be downloaded. Travel Technology @ WTM 2006 Paul Richer of Genesys organised and led a seminar programme entitled "Travel Technology @ WTM" at the 2006 World Travel Market. The presentations made by speakers on the day are available for download on this page. Your call is
important to us ... With all the excitement and hype
surrounding online travel, the telephone has been almost completely
forgotten. Yet it is still heavily used by the travel industry for
immediate person to person communication. In recent years, there have been
great strides forward in telephony developments, taking advantage of
advanced computer technology and, of course, the Internet. - Dennis Luckett, Strategic Products
Director, BT Global Services Click here to download the conference leaflet (pdf 94kb) Click here to go to TTI's Web site where presentations can be downloaded. Affiliate
Marketing Whilst every
travel company should take search engine marketing very seriously, an
increasing number are turning to affiliate marketing, using other
businesses' Web sites as a conduit to new customers. - Alan Potts, Managing Director, Leisure Direction Click here to go to TTI's Web site where presentations can be downloaded. Click here to download the Forum leaflet with full details of the event (pdf 54kb) Beyond Search Gaining visibility on the search engines is becoming more and more difficult. Paying per click for keywords is becoming more expensive as travel companies learn the technique of exploiting the long tail of lesser used keyword search terms. Optimising your Web site for good natural search engine rankings is becoming less effective as everyone adopts the same techniques. Whilst search engines must always form a part of one's online marketing strategy, there are many other ways to market online. TTI's Spring conference will explore those online marketing strategies and techniques that do not involve the search engines. The conference will explore subjects such as affiliate marketing, online loyalty schemes, improving usability and taking advantage of the mobile Internet. Speakers presenting at this conference have been drawn from the travel industry and will speak about real experiences of taking their companies beyond search. Confirmed to speak at the conference are: - Stefanie Lofgren, Global Business
Development Manager, Travel and Hospitality, Sun Microsystems Click here to go to TTI's Web site where presentations can be downloaded. Click here to download the conference leaflet (pdf 165kb) Working with
Online Distributors Travel companies are realising that it is not good enough just to have a Web site of one’s own. The online opportunity is far greater than this. Distributors such as the online travel agents and the new meta-search engines are influencing an increasing proportion of the travel market. One of the keys to their success is their ability to offer searchable and bookable content; accommodation, holidays, flights and other product that can be booked and paid for in real-time. The watch-words are real-time. Consumers do not want to have to wait to find out whether a product is available. They are online and they want it now. If travel companies are working with online distributors this implies either handing over inventory for a distributor to load on its own reservation system or inter-connecting systems so that inventory is searched and booked real-time on the host system. It is the latter that is the subject of this Forum. A team of experts who have hands-on experience of connecting travel companies to online distributors spoke at the event. They were: Rob Howell, Managing Director,
Multicom Click here to go to TTI's Web site where presentations can be downloaded. Click here to download a copy of the Forum leaflet (pdf 81kb) Search - The New
Travel Distribution Channel Genesys organised the Travel Technology Initiative's Autumn 2005 conference. Just how important for the travel industry is search? Many are hailing it as the new golden distribution channel. Get your search engine strategy right and then sit back and watch the customers roll in. Undoubtedly, search is a vital area of distribution. Yet it is fraught with danger. Get it right and prosperity beckons. Get it wrong and watch your funds drain away. Speakers at this conference included: Ed Spiers, Director, Anite Travel
Systems Click here to go to TTI's Web site where presentations can be downloaded. Click here to view the conference leaflet with the full agenda (pdf 80kb) Exploring Online
Marketing TTI Forum's are interactive events where delegates get the opportunity to discuss and debate topics with the presenters and panellists. Exploring Online Marketing was an opportunity to gain a better understanding of what is needed to succeed in raising your Web site's profile in the increasingly crowded market for online travel. Topics that were addressed included the ingredients for successful search engine optimisation and how to gain the best value from your online marketing budget. Finding out how your site can rise to the top of organic search engine listings? What must you do to ensure positive ROI on pay per click search engine marketing? What strategies must you adopt to get ahead of the competition? These are just some of the questions that will be tackled. Speaking at the Forum were: Click here to go to TTI's Web site where presentations can be downloaded. Click here to view the conference leaflet with full agenda (pdf 80kb) Dynamic
Packaging Genesys organised TTI's Spring
conference on the subject of Dynamic Packaging. The conference aimed to
settle the argument between the traditionalists who say dynamic packaging
is no more than tailor-made tour operating and the new entrants who are
firm in their belief that dynamic packaging is new, exciting and giving
them a real edge. Click here to go to TTI's Web site where presentations can be downloaded. Click here to download the detailed conference programme (PDF, 79kb) Implementing TOPAS
and TORIX Genesys organised TTI's second forum, which focused on the implementation of TOPAS and TORIX, the two new standards launched in 2004 by the Travel Technology Initiative. Each is designed to improve the efficiency of particular travel industry electronic distribution processes that rely on data interchange. The Forum dealt with the mechanics of implementing each standard as well as business questions such as cost and timing. The Forum was organised into two sessions, one for each standard. Each session will began with a presentation setting the scene: explaining the background to the development of the standard, its objectives and the benefits that are expected to be achieved. The presentations provided an introduction to implementation. Following each presentation, there was a panel session. Speaking at the event was: - Chris Smith, Development Manager - First Choice Business
Systems, First Choice Mainstream Holidays Click here to download the detailed conference programme (PDF, 278kb). Future Electronic
Travel Distribution Genesys organised the Travel Technology Initiative's Autumn 2004 conference, which addressed many of the issues currently surrounding electronic travel distribution. These included business to business travel distribution, the phasing out of viewdata and the future of GDSs and leisure travel networks. The following spoke at the event: - Ed Spiers, Director, Anite Travel Systems Click here to go to TTI's Web site where presentations can be downloaded. Read Paul Richer's conference summary on TravelMole. Revenue Management for Tour Operators
and Ferry Operators Genesys organised the inaugural TTI Forum, the first in a series of events focusing on subjects that have a major impact on the profitability of travel companies. The forum tackled the vital subject of revenue management. How can you maximise the return on your inventory? What pricing strategies should you adopt in the face of the competition? Do predictive techniques have a valid role to play? Attend this TTI Forum and learn from the people who have the answers. Speaking at the event: - Ted Esse, Product Strategy Director,
Revenue Technology Services Click here to go to TTI's Web site where presentations can be downloaded Travel Agents
Fighting Back Genesys organised the Travel
Technology Initiative's Spring 2004 conference. With all the
hype surrounding the online travel companies and their continued growth,
with tour operators continuing to disintermediate traditional travel
agencies, with the growing dominance of the no-frills airlines across - Ian Reynolds, Chief Executive,
Association of British Travel Agents Click here to go to TTI's Web site where presentations can be downloaded Out of Print Genesys organised the Travel Technology Initiative's Autumn 2003 conference. The event examined the topical subject of e-brochures:
Click here to go to TTI's Web site where presentations can be downloaded Online meets Traditional Genesys organised Travel Technology Initiative's Spring 2003 conference. The online travel companies meet the established players to answer such questions as - How do the distribution strategies of the online travel companies differ from the traditional players? - Are online and traditional companies competing for the same customers or are they addressing disparate market segments? - Are the new kids on the block set to become the top travel brands of the 21st Century? Speakers will presented their distribution plans and debated the issues head to head in a speaker panel session. Click here to download the conference leaflet with details of speakers, programme and registration (pdf 130kb) Click here to go to TTI's Web site where presentations can be downloaded b2b or not2b Genesys organised Travel Technology Initiative's Autumn 2002 conference. The world of travel distribution is changing fast. TUI UK’s new Genie b2b travel agency booking system might finally catalyse the demise of viewdata. Advanced electronic distribution systems are being launched that will offer greater channel control and open up new opportunities for trading travel. The prospect is for faster, more efficient commerce and for trading in a manner that, until now, was simply not possible. What are the latest developments? What opportunities do they present? Will they live up to their b2b promise or are they simply not2b? Click here to download the conference leaflet with details of speakers, programme and registration pdf 76kb) Click here to go to TTI's Web site where presentations can be downloaded CRM in Travel Genesys organised this conference for Travel Technology Initiative. More and more travel companies are implementing CRM technology as they increasingly recognise that it is far more cost effective to sell product to existing customers than to sell the same product to new customers. Is Customer Relationship Management just the latest jargon for database marketing or does it go further than this? Is adopting good CRM practice affordable or is the cost out of the reach of many companies? How are other travel companies implementing CRM and what benefits are they gaining? Click here to download the conference leaflet with details of speakers, programme and registration pdf 73kb) Click here to go to TTI's Web site where presentations can be downloaded Firing on all Channels Genesys organised this one day conference on behalf of Travel Technology Initiative. Travel companies that have led the challenge of online distribution are now considering or already have a presence on interactive digital TV. They may soon be on 3G mobile services. Multi-channel distribution is the next big issue, with seamless integration the new goal. How will this be achieved? What strategies are the market leaders pursuing? What are the resource implications? Find out for yourself by attending Firing on all Channels, TTI’s 2001 Autumn conference. Click here to download the conference leaflet with details of speakers, programme and registration (pdf 244kb) Click here to go to TTI's Web site where presentations can be downloaded Working Together Genesys organised this one day conference on behalf of Travel Technology Initiative. The travel distribution technology of the 21st Century is encouraging travel companies to work together. Those who may have been your competitors could now also be your business partners. Third parties from outside the industry are forming portals to distribute travel products. A top class list of speakers presented around this theme which examined the impact of travel industry portals and alliances. Click here to download the conference leaflet with details of speakers, programme and registration (pdf 72kb) Click here to go to TTI's Web site where presentations can be downloaded IT Travel 2000 In its 4th successful year, Paul Richer of Genesys once again chaired this conference which has established its reputation as Europe's leading travel technology event. The conference featured 3 conference streams, 20 case studies from Europe's leading travel companies, 20 panel sessions and over 80 world class speakers. Click here to view transcripts and slides of the presentation Century 21 - New
Business Models in Travel A One Day Conference held on Wedneday,
8th December 1999 New technologies can be used to improve the operational effectiveness of today's travel businesses; but they can also be used to facilitate new business models for the 21st Century. The 1999 ABTECH/Genesys conference offered a timely end of century future-spective on how travel will be sold in the new Millennium. Click to read the presentation transcripts Click for details of the speakers Click for details of the conference theme and programme
Paul Richer of Genesys chaired this two day conference which tackled the issue of customer relationship management in the travel industry. Retaining customers for the long term is now seen as one of the most important challenges for travel organisations. The conference examined the techniques and technologies being put into action with extensive case study material. Transcripts, slides from the presentations and video interviews are now available online. Click here for full details of the conference The
Digital Revolution A One Day Conference that was held on Thursday
22 October, 1998 All the indicators are that on-line seeking and purchasing of travel products is a preferred way of shopping. Digital TV will start to provide interactive services to the mass market. Consumers are already buying travel via the Internet; soon they will do so from their television screens. View Transcripts of the presentations ..The New Travel Intermediaries...
A One Day Conference that was held on Tuesday
20 May 1997 IS DISINTERMEDIATION A REALITY ? View Transcripts of the presentations.
|
||||||||||||
|