Management consultancy is at the heart of Genesys' activities. Our travel technology consultants undertake assignments covering every aspect of the travel industry's use of information technology. As Genesys is completely independent, our consultants' advice is impartial and always entirely focused on our clients' needs. We are recognised as leaders in the fields of computer reservation systems, e-commerce and distribution technologies such as the Internet, mobile telephony and digital interactive television. Some examples of the type of work we have undertaken for travel industry clients are:

Case Study: Reservation System Procurement

A tour operator wished to procure a new reservation system, having outgrown the in-house developed system that had been used for several years. The concern was to ensure that the new system would match their requirements and provide a useful service life of at least five years. Genesys' travel technology consultants reviewed the company's operations and prepared a business requirement specification. This formed part of a written invitation to tender (ITT) developed by Genesys to ensure a comprehensive and uniform response from suppliers.

Genesys recommended a short list of suppliers who should receive the ITT. Genesys scored the tender responses from the suppliers using a sophisticated mult-level weighted scoring system.

The outcome was the selection of a supplier that offered the best fit to the tour operator's requirement. As the ITT and suppliers' responses were in writing, these formed part of the contract so minimising the risk inherent in procuring a complex computer system.

Case Study: I.T. Strategy

A travel company was concerned that its use of information technology had developed in a haphazard manner and that it was not truly benefiting from its investment in I.T. Genesys was requested to assess the current situation and make recommendations for the next five years that would see the company making more efficient and effective use of I.T. and gain competitive advantage over its competitors.

Genesys reviewed all aspect of I.T. including effectiveness of reservation and administration systems, deployment of PCs and PC networks, utilisation and transfer charging of I.T. personnel, performance of third party suppliers and development of electronic distribution.

The result was substantial financial savings realised through increased efficiency and re-structuring of supplier contracts and increased effectiveness in the marketplace through improved electronic distribution.

Case Study: Business Process Re-Engineering

A timeshare exchange company wanted to ensure that efficiency gains would be maximised when rolling out a new travel sales and administration system that it was developing. Genesys was called in to conduct a full review of the project from every aspect. This included an audit of system ergonomics and planned functionality and a full of all business processes, the purpose being to map system usage against processes, so identifying efficiency gaps.

Genesys' consultants made recommendations in several areas. These included adjustments to the look and feel of the system to improve usability, changes and enhancements to planned functionality and adjustments to working practices so that full advantage could be taken of the gains in automation.

The outcome was a substantial improvement in the effectiveness and efficiency of the organisation, allowing staff to be re-deployed from mundane administrative tasks to business winning activities.