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Out
of Print?
7 October, 2003
by Paul Richer
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The over-riding message from this week’s “Out of Print”
conference is that, even though early adopters of e-brochure technology
are yielding the benefits, the printed brochure is not yet dead. This
was Travel Technology Initiative’s (www.tti.org) Autumn 2003 conference
and covered the topic of e-brochures. Over 140 delegates gathered to hear
speakers from tour operators to technology suppliers present and debate
the issues. As one speaker put it, rather like viewdata, much of the industry
would like to move on to more cost effective technology but the printed
brochure is not going to go away.
Download individual presentations from the TTI website.
Online meets traditional
8 April, 2003
by Maria Cristina Licata
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The emergence of electronic distribution channels in the past few years
has fostered the birth of a wave of travel industry start-ups, whose sales,
marketing and distribution strategies are vastly dependent on new technologies.
The euphoria of the ‘dotcom boom’ was followed by a period
of consolidation for these new entrants; those that have survived are
now established businesses, their success largely dictated by their ability
to adapt to changing consumer needs whilst retaining a cost-effective
and sustainable business model. Originally serving the relatively small
niche of web-savvy users, these travel companies have taken advantage
of the commoditisation of consumer technology to position themselves as
head-to-head competitors to bricks-and-mortar tour operators, high-street
travel agencies and all other intermediaries and suppliers forming the
traditional travel distribution chain.
Download individual presentations from the TTI website.
b2b or not2b
15 October, 2002
by Maria Cristina Licata
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With a roster of high profile speakers and a topic that has been widely
debated in the travel industry for the past few months, this year’s
TTI autumn conference boasted record attendance levels and was characterised
by lively exchanges between technology and product suppliers.
Download individual presentations from the TTI website.
CRM in Travel
14 March, 2002
by Maria Cristina Licata
read the report
More and more travel companies are implementing CRM technology as they
increasingly recognise that it is far more cost effective to sell product
to existing customers than to sell the same product to new customers.
Is Customer Relationship Management just the latest jargon for database
marketing or does it go further than this? Is adopting good CRM practice
affordable or is the cost out of reach of many companies? How are other
travel companies implementing CRM and what benefits are they gaining?
Download individual presentations from the TTI website.
Firing on All Channels
26 September, 2001
by Maria Cristina Licata
The theme of Travel Technology Initiative's Autumn 2001 conference was 'Firing on all Channels'. Travel companies that have led the challenge of online distribution are now considering or already have a presence on interactive digital TV. They may soon be on 3G mobile services. Multi-channel distribution is the next big issue, with seamless integration the new goal. How will this be achieved? What strategies are the market leaders pursuing? What are the resource implications? Download individual presentations from the TTI website.
XML for the Travel
Industry
19-20 June, 2001
by Maria Cristina Licata
This early summer conference, organised by IQPC and chaired by Neil Goram of the Travel Technology Initiative (TTI), focused on the application and business benefits of XML (eXtensible Mark-up Language) and common standards in the travel industry.
Interactive TV for
Travel
26-27 April, 2001
The two-day conference, entitled ‘Interactive TV for Travel’ and organised by the International Quality and Productivity Centre, concentrated on exploring the present and future of interactive digital television and its impact on the travel industry.
Working Together
15 March, 2001
by Maria Cristina Licata
The theme of Travel Technology Initiative's Spring conference was 'Working Together'. The travel distribution technology of the 21st century is encouraging travel companies to work together. Those who may have been your competitors could now also be your business partners. Third parties from outside the indutry are forming portals to distribute travel products. Download individual presentations from the TTI website.
Website Content Management
for Travel
25-26 January, 2001
by Maria Cristina Licata
This two-day conference, organised by IQPC, explored a theme at the centre of numerous debates over the past few months: the production, ownership and use of quality content on corporate web sites and Internet trade portals. An informal survey conducted among delegates at the beginning of the conference revealed that the issue currently provoking the most thought and interest is the use of content to enhance customer loyalty and improve site ‘stickiness’. Consequently, much thought was given on how to use content to enhance CRM and one-to-one marketing opportunities.
Travel Portals and
Alliances
11-12 December, 2000
by Maria Cristina Licata
This 2-day conference, organised by IIR Limited, focused on defining the impacts of online partnerships and travel portals on travel businesses.
Digital Distribution
in Travel
19-20 October, 2000
by Maria Cristina Licata
This two-day conference, organised by the International Quality and Productivity Centre (IQPC), explored the features of digital media, defining the impacts of their application to travel distribution. Speakers focused on the potential benefits of cutting edge consumer technology such as Interactive Digital TV (IDTV) and mobile telecommunications for B2C distribution of business and leisure products. Internet distribution was reviewed particularly in the context of customer relationship management (CRM).
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